You Do You Best
Were you that kid, growing up? The weird one? Yeah, that was me, but this isn’t your typical band-camp story, nope, it’s about finding the balls to be myself and embracing my own brand of peculiar exclusivity.
Being an entrepreneur is competitive business. You’re in the herd, swimming upstream and vying for clients.
You have an awesome product or service? Doesn’t matter.
If they can’t see you, they won’t buy it.
Translation: If your copy is boring, they’ll look the other way. I know you’re a special snowflake, but if you’re melted in a muddy winter puddle, you’ll be passed over for something that shines brighter.
Your success hinges upon your ability to dive off that stage and crowd-surf over the heads of your competitors. And don’t even think of trying to sing if you’re the drummer.
You drum. Me sing.
You build the website, I write the copy.
You make visually compelling graphics, I write the copy.
You cook dinner, I’ll write the copy and eat the shit out of those tacos.
Cull the herd and be the black sheep.
Or red or blue or green. Be different, be seen.
Don’t waste your time writing if you suck at it, don’t have time for it, or would rather pluck your leg hairs than put pen to paper. You drum. Me sing.
I’m not preaching to the choir, nope, I spent too much time trying to shove my weirdness into a box and I accomplished nothing but wasted years I’ll never get back and stifled all that made my ME. Still with me? Good.
The box must go.
So… what happened? Mid-expedition and pre-epiphany, I was lamenting the fact that I was me when a friend interjected with something that stirred my guts in an uncomfortable sort of way…
“Sometimes, I think that my life would be perfect if I were more like you.”
My point? You have no idea how powerful you are, but I do.
No matter your that-kid story, the power of bona fide YOU will win friends and influence neighbors while padding that pocket with cash. If you build it, bla bla bla. Ammiright?
Unconventionality is hot. Cliché is naught. See? See what I did there? Yup.
Schedule a Call
I write unconventional copy and create imagery for avant-garde brands that want words that sell. Let’s dig in, find YOU and put YOU on the page to create copy that would kill if it didn’t have a conscience.
Classy, elite, rouge, and witty – I’ll give you James fucking Bond in pajamas.
Pond. Jill Pond. I may not shower every day but I write killer copy that sells shit. Dare I say… mission accomplished?