“Give Less F*cks.
Be More You.
Sell THAT To The World.”
That up there? That’s the big, giant, huge, unapologetic headline on the Home Page of my website and it terrifies me daily for a handful of reasons. My fears relate back to life on both a personal basis and a professional one, and if I’m being honest, I’m always afraid.
Yeah, I’m afraid of judgment and meanie-pants people, but I’m mostly worried about chickening out and giving up on who I really am.
That part of me that’s dying to be seen and heard…
That part of me that wants to inspire others and be a catalyst for change…
That part of me that wants to cash in on what makes me authentically me so I can NOT spend my days feeling like a fraud because I’ve shoved myself in a box that doesn’t make sense.
I want to fully step into who I am, free from the chains of other people’s judgment, so I can do what I love and attract my kind of people into my life and my business.
But (there’s always a but) it’s hard and here’s why:
Reason #1: What will people think of me?
Potential clients, peers in my industry, my daughters’ teachers… even my parents, for god’s sake.
The very thing I’m preaching is a daily struggle, because, let’s face it, when you’re the type of person who has trouble seeing your own value, giving less fucks about what others think of you is like asking your car to run without fuel.
It’s human nature to care what others think, but when you start to rely on the thoughts and opinions of external forces to validate you or give you worth, you’re sorta fucked. Not only does it stifle your genius, but it’s 100% disempowering in life and in business.
Reason #2: What if I’m scaring away good clients?
There’s lotsa people out there who vehemently loathe the F word and they sure as shit won’t want me writing their copy (even though I have zero attachment to putting F-Bombs into anybody’s copy but my own).
But guess what? That’s OH-fucking-KAY.
Rule number ONE in marketing is to identify who your ideal client is. OK, I just lied – I’m actually not sure if it’s rule #1, but, dammit, it’s muy importante.
Because A) when you don’t nail down the type of client you want to attract, your message is diluted, bland, and more watery than a bad bowl of oatmeal,
B) You want to be everything to everyone? It’s gonna hurt you more than it helps you because the longer you keep the wrong clients in your life, the longer you keep the right ones out.
You don’t like my vibe? That’s fine – pearl-clutchers aren’t my ideal client so just carry on and pretend this never happened.
Reason #3: What if people misunderstand?
And by this, I mean, what if they jump to the immediate conclusion that I’m saying you should give less fucks about your business.
THIS IS NOT WHAT I’M SAYING.
But people are notorious for jumping to conclusions before they’ve read the whole page or heard the whole story.
I’m saying that when you give less fucks about what you think you SHOULD be doing, and zero in on what you WANT to be doing… life suddenly looks a whole lot brighter.
I’ll do the best I can to clarify my message so people hear what I want them to, but c’mon… we’re humans and I can’t control the filter through which someone interprets my big, bold, unapologetic words.
My solution? Give less fucks about those people and carry on like a badass bitch.
Reason #4: I want to be accepted.
I mean, really… need I say more? One of the basic conditions of being a human is wanting to feel safe. It’s a good feeling when you’re surrounded by people who appreciate you and like you just the way you are.
And on the flip side of that coin, especially when you give too many of the wrong fucks, it feels like shit when you’re an outsider – maybe some people don’t mind it, but me? I like to have a tribe of people who get me (and I get them) and accept me, warts n’ all.
So, when I say, “Give Less F*cks. Be More You. Sell THAT To The World”, what I really mean is when you stop obsessing about all of the things you think you SHOULD be doing to please the masses and focus on what you love, want, and enjoy… the right people will stop and take notice.
You’ll attract your people.
You’ll be happier.
Your professional life will mesh beautifully with your personal life to form a seamless marriage of who you are and what you do.
What’s one less fuck you can give today so you can spend your energy giving all the right fucks?
I feel like I should sign off with a “YAS QUEEN” or some other millennial cliche, but for now, I’ll just say get dafuq out there and do your thang. You got this.