James Bond In Pajamas…
Were you that kid, growing up? The weird one who didn’t fit in? Yeah, that was me, but this isn’t your typical band-camp story, nope, it’s about finding the balls to be myself, and embracing my own brand of peculiar exclusivity.
Being an entrepreneur is competitive business. You’re in the herd, swimming upstream and vying for clients.
You have an awesome product or service? Doesn’t matter.
If they can’t see you, they won’t buy it.
Translation: If your copy is boring, they’ll look the other way and if your message misses the mark, it has no power. I know you’re a special snowflake, but if you’re melted in a muddy winter puddle, you’ll be passed over for something that shines brighter.
Your success hinges upon your ability to dive off that stage and crowd-surf over the heads of your competitors. And don’t even think of trying to sing if you’re the drummer.
You drum. Me sing.
You build the website, I do brand strategy.
You make visually compelling graphics, I write the copy.
You cook dinner, I’ll write you the bitchen’est copy you’ve ever seen and eat the shit outta those tacos.
Cull the herd and be the black sheep.
Or red or blue or green. Be different, be seen with brand strategy and unconventional copy that makes them want you.
Don’t waste your time writing if you suck at it, don’t have time for it, or would rather pluck your leg hairs than put pen to paper. You drum. Me sing.
I’m not preaching to the choir, nope, I spent too much time trying to shove my weirdness into a box accomplished nothing but wasted years I’ll never get back and stifled all that made my ME. Still with me? Good.
The box must go.
So… what happened? Mid-expedition and pre-epiphany, I was lamenting the fact that I was me when a friend interjected with something that stirred my guts in an uncomfortable sort of way…
“Sometimes, I think that my life would be perfect if I were more like you.”
My point? You have no idea how powerful you are, but I do, and with the right copy powered by fully branded messaging – your prospective clients will see it too. Make them want you so bad it hurts.
No matter your that-kid story, the power of bona fide YOU will win customers and clients while padding that pocket with cash.
Unconventionality is hot. Cliché is naught. See? See what I did there? Yup.
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I write unconventional copy and create on-point messaging for avant-garde brands that want words that sell. Let’s dig in, find YOU and put YOU on the page to create copy that would kill if it didn’t have a conscience.
Classy, elite, rogue, and witty – I’ll give you James fucking Bond in pajamas.
Pond. Jill Pond. I may not shower every day but I write killer copy that sells shit. Dare I say… mission accomplished?
A creative to the core, Jill Pond discovered her love of writing through persistent endeavors to avoid math at all costs. She got her start in a flowered journal and eventually moved from hearts and flowers to writing unconventional copy backed by brand strategy for businesses who want words that mark their turf, convert browsers into buyers, and make them money.
My credo is GIVE LESS F*CKS. BE MORE YOU. SELL THAT TO THE WORLD. because consumers want more than just products and services, and service providers are tired of drawing a line between who they are and what they do.
Since 2015, I’ve been helping entrepreneurs get clear on what they’re REALLY offering the world and packaging it up into powerful copy that converts lurking prospects into ecstatic buyers.